Date of this Version
Eighteen empirical studies from fourteen different researchers provide evidence that prepaid monetary incentives have a strong positive impact on the response rate in mail surveys. One of these studies is described here and an attempt is made to generalize from all eighteen about the relationship between size of incentives and reduction in nonresponse. These generalizations should be of value for the design of mail survey studies.
Armstrong, J. S. (1975). Monetary incentives in mail surveys. Retrieved from http://repository.upenn.edu/marketing_papers/39
Date Posted: 22 May 2007
This document has been peer reviewed.