Date of this Version
An attitude survey and a role-playing case were used to identify the typical approaches people use to implement important changes in organizations. This typical strategy, suggested or used by over 90% of the subjects, was not successful in producing change in any of the fourteen role-playing trials. However, with ten minutes of instruction in the "Delta Technique," 86% of the subjects were successful in introducing change in another fourteen role-playing trials. The "Delta Technique" consists of simple rules drawn from half a century of research.
Armstrong, J. S. (1982). Strategies for implementing change: an experiential approach. Retrieved from http://repository.upenn.edu/marketing_papers/33
Date Posted: 15 August 2006
This document has been peer reviewed.