Marketing Papers

Document Type

Other

Date of this Version

July 1995

Comments

Postprint version. Published in Journal of Marketing, published by the American Marketing Association, Volume 59, Issue 3, July 1995, pages 101-106. The author has asserted his/her right to include this material in ScholarlyCommons@Penn.

Abstract

Book review of Snapshots from hell by Peter Robinson. Published by Warner Books (New York), 1994.

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Date Posted: 15 August 2006