Marketing Papers
Document Type
Other
Date of this Version
July 1995
Abstract
Book review of Snapshots from hell by Peter Robinson. Published by Warner Books (New York), 1994.
DownloadDate Posted: 15 August 2006
Other
July 1995
Book review of Snapshots from hell by Peter Robinson. Published by Warner Books (New York), 1994.
Date Posted: 15 August 2006
Comments
Postprint version. Published in Journal of Marketing, published by the American Marketing Association, Volume 59, Issue 3, July 1995, pages 101-106. The author has asserted his/her right to include this material in ScholarlyCommons@Penn.