Marketing Papers
Document Type
Journal Article
Date of this Version
March 1986
Abstract
In Armstrong (1982a), I examined alternative explanations to the empirical findings that supported the use of formal planning. In considering the possibility that researcher bias might lead to such results, I used Terpstra’s (1981) evaluation scheme. Based on this test, poor methodology did not seem responsible for the conclusions on the value of formal planning.
COinS
Date Posted: 03 August 2006
Comments
Postprint version. Published in Strategic Management Journal, Volume 7, Number 2, March-April 1986, pages 183-185. The author has asserted his/her right to include this material in ScholarlyCommons@Penn.
Publisher URL: http://www3.interscience.wiley.com/cgi-bin/jhome/2144