Marketing Papers
Document Type
Journal Article
Date of this Version
November 1970
Abstract
This article compares the predictive ability of models developed by two different statistical methods, tree analysis and regression analysis. Each was used in an exploratory study to develop a model to make predictions for a specific marketing situation.
COinS
Date Posted: 06 July 2006
Comments
Postprint version. Published in Journal of Marketing Research, Volume 7, Issue 4, November 1970, pages 487-492. The author has asserted his/her right to include this material in ScholarlyCommons@Penn.