"Research With Built-in Replication: Comment and Further Suggestions fo" by Heiner Evanschitzky and J. Scott Armstrong

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Title

Research With Built-in Replication: Comment and Further Suggestions for Replication Research

Author(s)

Heiner Evanschitzky, Univeristy of StrathclydeFollow
J. Scott Armstrong, University of PennsylvaniaFollow

Document Type

Journal Article

Date of this Version

2011

Comments

Invited commentary for Journal of Business Research, May 28, 2010

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COinS

Date Posted: 26 May 2011

This document has been peer reviewed.