Marketing Papers

Document Type

Review

Date of this Version

October 1990

Abstract

The Predatory Society examines the inadequacies of marketing and the free market system. It is written by a sociologist. I think that, in general, sociologists are biased against marketing people. The bias runs like this: Sociologists believe that consenting adults should be allowed to enter into agreements without state interference. However, if those agreements involve legal transactions with money, the freedom of the consenting adults should be abridged for the protection of those adults. An elite should decide how much freedom is in the interests of these people. Translated into marketers' terms, the argument is that the state should regulate the behavior of adult buyers and sellers because the former are honest but incompetent and the latter are often dishonest. Blumberg lives up to some of my expectations, but he is also aware of the arguments favoring the free market.

Comments

Postprint version. Published in Journal of Marketing, Volume 54, Issue 4, October 1990, pages 127-128.
Publisher URL: http://www.ama.org/pubs/jm/

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Date Posted: 18 June 2007

This document has been peer reviewed.