Marketing Papers

Document Type

Review

Date of this Version

April 1990

Abstract

Corporate Strategic Planning (CSP) reports on an important study of planning practices and the value of those practices. Though it is a long book, nearly 500 pages, one can get almost the full benefit by reading about 200 pages. In fact, CSP contains an excellent summary (Chapter 11) that is only 33 pages; this chapter should be sufficient for most readers. My review assesses what the book has to offer and provides a guide to the potential reader.

Comments

Postprint version. Published in Journal of Marketing, Volume 54, Issue 2, April 1990, pages 114-119.
Publisher URL: http://www.ama.org/pubs/jm/index.asp

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Date Posted: 15 June 2007

This document has been peer reviewed.