Marketing Papers
Document Type
Journal Article
Date of this Version
August 1991
Abstract
A quantitative critique of 28 studies concludes that formal planning is valuable for firms. The results were particularly favorable for manufacturing firms: nine studies found formal planning to be associated with better performance and none found detrimental performance.
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Date Posted: 15 June 2007
This document has been peer reviewed.
Comments
Postprint version. Published in Long Range Planning, Volume 24, Issue 4, August 1991, pages 127-129.
Publisher URL: http://dx.doi.org/10.1016/0024-6301(91)90013-E