Marketing Papers

Document Type

Journal Article

Date of this Version

8-1-1991

Abstract

A quantitative critique of 28 studies concludes that formal planning is valuable for firms. The results were particularly favorable for manufacturing firms: nine studies found formal planning to be associated with better performance and none found detrimental performance.

Comments

Postprint version. Published in Long Range Planning, Volume 24, Issue 4, August 1991, pages 127-129.
Publisher URL: http://dx.doi.org/10.1016/0024-6301(91)90013-E

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Date Posted: 15 June 2007

This document has been peer reviewed.