Strategic Planning Improves Manufacturing Performance
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Marketing Papers
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Marketing
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A quantitative critique of 28 studies concludes that formal planning is valuable for firms. The results were particularly favorable for manufacturing firms: nine studies found formal planning to be associated with better performance and none found detrimental performance.
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1991-08-01
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Postprint version. Published in Long Range Planning, Volume 24, Issue 4, August 1991, pages 127-129. Publisher URL: http://dx.doi.org/10.1016/0024-6301(91)90013-E