Marketing Papers
Document Type
Journal Article
Date of this Version
May 1996
Abstract
We examine how competitor-oriented objectives and the availability of competitor oriented information can affect managerial decisions and the profitability of firms. Using a variety of evidence collected over nine years, we compare the long-term profitability of competitor-oriented and self-oriented objectives.
COinS
Date Posted: 15 June 2007
This document has been peer reviewed.
Comments
Postprint version. Published in Journal of Marketing Research, Volume 33, Issue 2, May 1996, pages 188-199.
Publisher URL: http://www.ama.org/pubs/jmr/index.html