Marketing Papers

Document Type

Journal Article

Date of this Version

5-1-1996

Abstract

We examine how competitor-oriented objectives and the availability of competitor oriented information can affect managerial decisions and the profitability of firms. Using a variety of evidence collected over nine years, we compare the long-term profitability of competitor-oriented and self-oriented objectives.

Comments

Postprint version. Published in Journal of Marketing Research, Volume 33, Issue 2, May 1996, pages 188-199.
Publisher URL: http://www.ama.org/pubs/jmr/index.html

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Date Posted: 15 June 2007

This document has been peer reviewed.