Marketing Papers
Document Type
Journal Article
Date of this Version
October 1980
Abstract
A committee created a fictitious author, Ian Mitroff, who published a paper that violated scientific guidelines. The Mitroff paper recommended an advocacy strategy for scientific research; it said that scientists should vigorously defend their initial hypothesis. I use the advocacy strategy to scientifically prove that Mitroff does not exist.
COinS
Date Posted: 15 June 2007
This document has been peer reviewed.
Comments
Postprint version. Published in Academy of Management Review, Volume 5, Issue 4, October 1980, pages 509-511.
Publisher URL: http://www.aom.pace.edu/amr/