Marketing Papers
Document Type
Journal Article
Date of this Version
June 1982
Abstract
Recently I completed a review of the empirical research on scientific journals (Armstrong 1982). This review provided evidence for an "author’s formula," a set of rules that authors can use to increase the likelihood and speed of acceptance of their manuscripts. Authors should: (1) not pick an important problem, (2) not challenge existing beliefs, (3) not obtain surprising results, (4) not use simple methods, (5) not provide full disclosure, and (6) not write clearly. Peters & Ceci (P&C) are obviously ignorant of the author’s formula. In their extension of the Kosinski study (Ross 1979; 1980), they broke most of the rules.
COinS
Date Posted: 15 June 2007
This document has been peer reviewed.
Comments
Postprint version. Published in Behavioral and Brain Sciences, Volume 5, June 1982, pages 197-199.