Date of this Version
This paper is an edited version of the College of Business Studies Silver Jubilee Commemoration lecture, given as part of celebrations recognizing 25 years of teaching and research in the Faculty of Business Studies, now the College of Business, at Massey University.
marketing, management science
Armstrong, J. S. (1998). Management Science: What Does It Have to Do with Management or Science?. Retrieved from http://repository.upenn.edu/marketing_papers/103
Date Posted: 15 June 2007
This document has been peer reviewed.