Marketing Papers
Document Type
Journal Article
Date of this Version
May 1998
Abstract
This paper is an edited version of the College of Business Studies Silver Jubilee Commemoration lecture, given as part of celebrations recognizing 25 years of teaching and research in the Faculty of Business Studies, now the College of Business, at Massey University.
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Date Posted: 15 June 2007
This document has been peer reviewed.
Comments
Postprint version. Published in Marketing Bulletin, Volume 9, Issue 1, May 1998, pages 1-15.
Publisher URL: http://marketing-bulletin.massey.ac.nz/
The author asserts his right to include this material in ScholarlyCommons@Penn.