GSE Publications
Document Type
Journal Article
Date of this Version
2001
Abstract
In light of shifting African American student enrollment patterns at Historically Black Colleges and Universities (HBCUs), this study examines admissions and recruitment materials mailed to prospective students from 13 HBCUs. The material was analyzed using factors from the Search stage of Hossler and Gallagher’s (1987) college choice model. Results revealed variations in quality among public and private Black Colleges. The significance of these results, specific recommendations for recruitment, and implications for future research are also included.
Date Posted: 19 July 2010
Comments
Suggested Citation:
Harper, S. R. (2001). On analyzing HBCU recruitment literature. NASAP Journal, 4(1), 54-64.