Date of Award

1977

Degree Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

Department

Communication

First Advisor

Larry Gross

Abstract

This investigation concerns the relationship between the veteran, female, daytime serial viewer and the soap operas she views. More specifically, I will be interested in two general issues: Through the use of open-ended interviews with viewers, I will first be investigating "uses and gratifications," i.e., the purposes served by the soap opera .for the viewer. Second, I will examine how the soap opera is treated by viewers as real or fictional. These two main issues, "uses and gratifications" and the reality/fiction question, will not be considered as being entirely independent of each other. In other words, I will examine whether a viewer's treatment of soap operas as either real or fictional can be related to the purposes served by the serials for her. In connection with these issues, I will explore how the age and educational levels of the viewer relate to her soap opera viewing behavior.

Included in

Communication Commons

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