Television as parenting tool: The role of parental efficacy, attitude, and television use in parenting in children's television exposure

Deborah Karin Wainwright, University of Pennsylvania

Abstract

The present research had two goals. The first goal was to develop a measure of television use in parenting. The second goal was to examine the relationships between parent attitudes toward television, parental efficacy, television use in parenting behaviours, and children's television exposure. The research took place in three phases. In Phase 1, the existing literature on children and media and child development were examined. These informed the compilation of a collection of parent and child television use behaviours believed to be either positive or negative in terms of their effect on children. Determination of these behaviours as either positive or negative was then validated by experts in the field. In Phase 2 these behaviours were examined through a survey of parents of 5-to 8-year-old children. Phase 3 of this project was a final parent study, which gathered information about parent attitudes, parent efficacy, parent television use, and children's television exposure. Relationships between these variables were explored. Parent attitudes and parental efficacy were found to be associated with both children's television exposure and use of television as a parenting tool. Parent television use behaviours appear to partially mediate the relationships between parental attitudes and parental efficacy with children's exposure. The television use behaviours most predictive of children's exposure were parent regulation of television and the presence of a television in the eating area during meals. ^

Subject Area

Speech Communication|Sociology, Individual and Family Studies|Mass Communications

Recommended Citation

Wainwright, Deborah Karin, "Television as parenting tool: The role of parental efficacy, attitude, and television use in parenting in children's television exposure" (2010). Dissertations available from ProQuest. AAI3447140.
http://repository.upenn.edu/dissertations/AAI3447140

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