Departmental Papers (ASC)

Document Type

Journal Article

Date of this Version

2016

Publication Source

Media and Communication

Volume

4

Issue

4

Start Page

13

Last Page

17

DOI

10.17645/mac.v4i4.692

Abstract

Hashtag activism happens when large numbers of postings appear on social media under a common hashtagged word, phrase or sentence with a social or political claim. The temporal unfolding of these mutually connected postings in networked spaces gives them a narrative form and agency. Applying Karlyn Campbell’s propositions about rhetorical agency to the case of #BlackLivesMatter, this essay shows that narrative agency in hashtag activism derives from its narrative form as well as from its contents and social context. Narrative agency is communal, invented, skillful, and protean.

Copyright/Permission Statement

This article is licensed under a Creative Commons Attribution 4.0 International License (CC BY).

Keywords

#BlackLivesMatter, agency, hashtag activism, narrative

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Date Posted: 24 February 2017

This document has been peer reviewed.