Departmental Papers (ASC)

Document Type

Review

Date of this Version

2013

Publication Source

International Journal of Communication

Volume

7

Start Page

626

Last Page

641

Abstract

The news media began to report and editorialize about subliminal advertising in 1957, in response to events that are recounted in detail in Swift Viewing: The Popular Life of Subliminal Viewing, Charles Acland’s (2012) excellent history of the idea of subliminal influence (p. 91ff). Those events have been described by several previous writers, but one of the many virtues of Acland’s book is that he gives us the most carefully documented account to date.

Copyright/Permission Statement

Copyright © 2013 (Paul Messaris, pmessaris@asc.upenn.edu). Licensed under a Creative Commons Attribution Non-Commercial No Derivatives (CC BY-NC-ND 3.0) license. Available at http://ijoc.org.

Comments

Books reviewed in this article:

Charles R. Acland, Swift Viewing: The Popular Life of Subliminal Influence, Durham, NC: Duke University Press, 2012, 307 pp.

Lawrence R. Samuel, Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America, Philadelphia: University of Pennsylvania Press, 2010, 218 pp.

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Date Posted: 21 October 2016

This document has been peer reviewed.