Departmental Papers (ASC)

Document Type

Journal Article

Date of this Version

3-2011

Publication Source

Media, Culture & Society

Volume

33

Issue

2

Start Page

171

Last Page

191

DOI

10.1177/0163443710385504

Abstract

During the 1940s a media reform movement of grassroots activists and a progressive Federal Communication Commission (FCC) emerged to challenge the commercial interests consolidating control of US media. A key initiative born out of this movement was the so-called Blue Book, a high-water mark for FCC progressive activism that mandated social responsibility obligations for broadcasters in return for their use of the public airwaves. Ultimately, red-baiting tactics defeated the policy initiatives outlined in the Blue Book and the media reform movement was largely contained. The following analysis draws from archival materials to illuminate the resulting arrangement for US broadcasters.

Keywords

1940s media history, Blue Book, Federal Communications Commission, media policy, media reform, radio broadcasting

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Date Posted: 23 May 2016

This document has been peer reviewed.