Departmental Papers (ASC)

Document Type

Journal Article

Date of this Version

8-2008

Publication Source

Journal of Consumer Affairs

Volume

42

Issue

3

Start Page

411

Last Page

424

DOI

10.1111/j.1745-6606.2008.00116.x

Abstract

Studies suggest the general structure of Web sites leads consumers away from demanding that online merchants take certain approaches to privacy as a condition for dealing with them. This article presents findings from a nationally representative survey showing that the absence of such a privacy marketplace can also be attributed to the public’s incomplete knowledge of privacy regulations. Most respondents correctly understood that regulations regarding merchants’ sharing information are domain specific. The respondents were only sporadically correct, however, regarding which domains have which rules. The study raises questions about the best approaches to education in the absence of a coherent national policy of privacy regulation.

Copyright/Permission Statement

This is the accepted version of the article which has been published in final form at 10.1111/j.1745-6606.2008.00116.x

Comments

Funds for this research were provided through the Annenberg Public Policy Center, University of Pennsylvania—Kathleen Hall Jamieson, Director.

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Date Posted: 29 June 2015

This document has been peer reviewed.