Consumers’ Understanding of Privacy Rules in the Marketplace

Loading...
Thumbnail Image
Penn collection
Departmental Papers (ASC)
Degree type
Discipline
Subject
Communication
Internet Law
Privacy Law
Public Policy
Public Relations and Advertising
Funder
Grant number
License
Copyright date
Distributor
Related resources
Contributor
Abstract

Studies suggest the general structure of Web sites leads consumers away from demanding that online merchants take certain approaches to privacy as a condition for dealing with them. This article presents findings from a nationally representative survey showing that the absence of such a privacy marketplace can also be attributed to the public’s incomplete knowledge of privacy regulations. Most respondents correctly understood that regulations regarding merchants’ sharing information are domain specific. The respondents were only sporadically correct, however, regarding which domains have which rules. The study raises questions about the best approaches to education in the absence of a coherent national policy of privacy regulation.

Advisor
Date Range for Data Collection (Start Date)
Date Range for Data Collection (End Date)
Digital Object Identifier
Series name and number
Publication date
2008-08-01
Journal title
Journal of Consumer Affairs
Volume number
Issue number
Publisher
Publisher DOI
Journal Issue
Comments
Funds for this research were provided through the Annenberg Public Policy Center, University of Pennsylvania—Kathleen Hall Jamieson, Director.
Recommended citation
Collection