Television Sponsorship Forms and Program Subject Matter
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Penn collection
Departmental Papers (ASC)
Degree type
Discipline
Subject
Advertising and Promotion Management
Broadcast and Video Studies
Communication
Public Relations and Advertising
Broadcast and Video Studies
Communication
Public Relations and Advertising
Funder
Grant number
License
Copyright date
Distributor
Related resources
Author
Contributor
Abstract
Advisor
Date Range for Data Collection (Start Date)
Date Range for Data Collection (End Date)
Digital Object Identifier
Series name and number
Publication date
1980-06-01
Journal title
Journal of Broadcasting
Volume number
Issue number
Publisher
Publisher DOI
Comments
At the time of publication, author Joseph Turow was affiliated with Purdue University. Currently, he is a faculty member in the Annenberg School for Communication at the University of Pennsylvania.