Departmental Papers (ASC)

Document Type

Journal Article

Date of this Version

4-1991

Publication Source

Communication Research

Volume

18

Issue

2

Start Page

222

Last Page

239

DOI

10.1177/009365091018002005

Abstract

Interinstitutional research in mass communication carries with it a chain of complex, interrelated problems regarding tactics, sampling, data reliability, and notions of causality. This article confronts a number of these difficulties and suggests ways to deal with them. In addition, it draws on notions of storytelling and cognitive aesthetics to broaden the criteria for judging research. The aim is to encourage scholarship that is ambitious in thought and act and at the same time self-reflective and open about the most daunting dilemmas that confront researchers in this important research area.

Copyright/Permission Statement

The final, definitive version of this article has been published in the journal Communication Research, 18(2), 1991, © SAGE Publications, Inc., at the page http://crx.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/

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Date Posted: 25 June 2015

This document has been peer reviewed.