Departmental Papers (ASC)

Document Type

Journal Article

Date of this Version

January 1998

Publication Source

Forum

Volume

5

Start Page

98

Last Page

107

Abstract

In the debate among proponents of semiotics, product language and a semantics for design, I am responding to Susann Vihma's invitation to a "further discussion" and will address three issues: the (in)adequacy of semiotic theories for design, my concept of meaning, and her interpretation of the task of product semantics. Vihma and I have a common concern/or meaning in design. Our differences stem mainly from diverging epistemological commitments, in her case to the ontology of semiotic theory, in my case to a human-centered approach to design.

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Date Posted: 18 January 2008