TV Publicity Outlets: A Preliminary Investigation

Loading...
Thumbnail Image
Penn collection
Departmental Papers (ASC)
Degree type
Discipline
Subject
Broadcast and Video Studies
Communication
Communication Technology and New Media
Mass Communication
Public Relations and Advertising
Funder
Grant number
License
Copyright date
Distributor
Related resources
Author
Park, Ceritta
Contributor
Abstract

Television’s worthiness as a source of information about contemporary culture has been evaluated time and time again by researchers. Yet systematic analysis of the nature and social role of information and interview programs is virtually non-existent, even though public relations practitioners have long utilized these programs as important publicity outlets. In this article, Joseph Turow and Ceritta Park describe their survey of “i & i “ programming, noting that this broadcasting category represents “a rich lode” of opportunities for public relations firms seeking an appropriate means of communicating their clients’ points of view.

Advisor
Date Range for Data Collection (Start Date)
Date Range for Data Collection (End Date)
Digital Object Identifier
Series name and number
Publication date
1981-09-01
Journal title
Public Relations Review
Volume number
Issue number
Publisher
Publisher DOI
Journal Issue
Comments
At the time of publication, author Joseph Turow was affiliated with Purdue University. Currently, he is a faculty member in the Annenberg School for Communication at the University of Pennsylvania.
Recommended citation
Collection