Departmental Papers (ASC)

Document Type

Journal Article

Date of this Version

10-1-2013

Publication Source

The Forum

Volume

11

Issue

3

Start Page

429

Last Page

435

DOI

10.1515/for-2013-0052

Abstract

This article argues that new media technologies are likely to elicit changes in the content, tone, and potential electoral impact of those campaign messages micro-targeted through them, with a resulting increase in the level of unaccountable, deceptive, pseudonymous campaigning. Access to data-mined information will increase the likelihood that the candidate with the larger warchest will gain an advantage by changing the composition of the electorate. In a world of micro-targeted messaging, reporters have greater difficulty holding sponsors accountable and policing deception.

Copyright/Permission Statement

The final publication is available at www.degruyter.com.

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Communication Commons

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Date Posted: 26 June 2014