Departmental Papers (ASC)

Document Type

Journal Article

Date of this Version

10-2-2012

Publication Source

Daedalus

Volume

141

Issue

4

Start Page

83

Last Page

97

DOI

10.1162/DAED_a_00175

Abstract

There is a huge difference between public perceptions of the power of media in elections and academic evidence of its influence. This gap stems from the fact that the public uses different forms of evidence than academics use to infer media power. This essay outlines the reasons for this great divide, then highlights the seriousness of its consequences for the allocation of political resources. Public beliefs in omnipotent media contribute to wasted time and money; ultimately, they undermine the legitimacy of election outcomes.

Copyright/Permission Statement

© 2012 MIT Press, Daedalus

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Date Posted: 10 April 2013

This document has been peer reviewed.