Departmental Papers (ASC)

Document Type

Journal Article

Date of this Version

1-1-1997

Publication Source

Journal of Communication

Volume

47

Issue

2

Start Page

3

Last Page

20

DOI

10.1111/j.1460-2466.1997.tb02703.x

Abstract

Television broadcasting was introduced in Israel late, after years of debate over its likely effects. Opponents of the medium, led by David Ben-Gurion, thought that renascent Hebrew culture would be undermined by the introduction of foreign values, that the People of the Book would turn into the people of television, that ascetic and pioneering values would be uprooted by consumerism, that ideological politics would be displaced by personality politics. Those in favor of the introduction of television argued that the medium carried no intrinsic message, that it would do whatever it was told inform, educate, teach Hebrew, absorb immigrants, foster creativity, enfranchise marginal groups, show Israel's achievements to itself and to the world.

Copyright/Permission Statement

This is the accepted version of the article which has been published in final form at http://dx.doi.org/10.1111/j.1460-2466.1997.tb02703.x

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Date Posted: 06 April 2012