Departmental Papers (ASC)

Document Type

Journal Article

Date of this Version

1-1990

Comments

Reprinted from:

Ketz, E., & Liebes, T. (1990). Interacting with "Dallas": Cross Cultural Readings of American TV*. Canadian Journal Of Communication, 15(1), pp. 45-66.

Publisher URL: http://www.cjc-online.ca/index.php/journal/article/view/538

Abstract

Decoding by overseas audiences of the American hit program, "Dallas," shows that viewers use the program as a "forum" to reflect on their identities. They become involved morally (comparing "them" and "us"), playfully (trying on unfamiliar roles), ideologically (searching for manipulative messages), and aesthetically (discerning the formulae from which the program is constructed).

Keywords

TV

Date Posted: 24 February 2010

This document has been peer reviewed.