Departmental Papers (ASC)

Document Type

Journal Article

Date of this Version

1-1990

Publication Source

Canadian Journal of Communication

Volume

15

Issue

1

Start Page

45

Last Page

66

Abstract

Decoding by overseas audiences of the American hit program, "Dallas," shows that viewers use the program as a "forum" to reflect on their identities. They become involved morally (comparing "them" and "us"), playfully (trying on unfamiliar roles), ideologically (searching for manipulative messages), and aesthetically (discerning the formulae from which the program is constructed).

Copyright/Permission Statement

This article is under a CC BY-NC-ND 2.5 CA license. The orginal article may be found at http://www.cjc-online.ca/index.php/journal/article/view/538/444.

Keywords

TV

 

Date Posted: 24 February 2010

This document has been peer reviewed.