Departmental Papers (ASC)

Document Type

Journal Article

Date of this Version

3-1960

Publication Source

American Journal of Sociology

Volume

65

Issue

5

Start Page

435

Last Page

440

Abstract

Research on mass communications and on the acceptance of new farm practices may be characterized as an interest in campaigns to gain a acceptance of change. Despite their shared problems, these two fields have shown no interest in each other. However, very recently, as the student of mass communications began to revise his image of an atomized mass society, there have been signs of growing convergence. The attempt to take systematic account of interpersonal relations as relevant to the flow of mass communications has directed the attention of students of urban communication to rural sociology.

Copyright/Permission Statement

© 1960 University of Chicago Press at http://www.jstor.org/stable/2774070

Keywords

rural sociology, mass communication

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Date Posted: 24 February 2010

This document has been peer reviewed.