Departmental Papers (ASC)

Document Type

Journal Article

Date of this Version

5-1957

Publication Source

American Journal of Sociology

Volume

62

Issue

6

Start Page

594

Last Page

601

Abstract

The natural history of fads of fashions, a particular type of social change, is told as a succession of chronological stages, each characterized by the interaction among producers, distributors, and consumers. The process is thus: discovery of the potential fad, promotion by the discoverers and/or original consumers, labeling, dissemination, eventual loss of exclusiveness and uniqueness, death by displacement.

Copyright/Permission Statement

© 1957 University of Chicago Press at http://www.jstor.org/stable/2773135

Keywords

fads, fashions, social change

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Date Posted: 24 February 2010

This document has been peer reviewed.