Date of this Version
American Journal of Sociology
The natural history of fads of fashions, a particular type of social change, is told as a succession of chronological stages, each characterized by the interaction among producers, distributors, and consumers. The process is thus: discovery of the potential fad, promotion by the discoverers and/or original consumers, labeling, dissemination, eventual loss of exclusiveness and uniqueness, death by displacement.
© 1957 University of Chicago Press at http://www.jstor.org/stable/2773135
fads, fashions, social change
Meyerson, R., & Katz, E. (1957). Notes on a Natural History of Fads. American Journal of Sociology, 62 (6), 594-601. Retrieved from http://repository.upenn.edu/asc_papers/154
Date Posted: 24 February 2010
This document has been peer reviewed.