Date of this Version
The ANNALS of the American Academy of Political and Social Science
International broadcasters, like all media institutions, adjust to reflect the existence of new distribution technologies. Technological change is part of a new media landscape that has rendered older definitions and contexts of international broadcasting insufficient. The pace and extent of adjustment differs among the players. Adaptations range from the superficial to the highly integrative and, on the other hand, from the merely adaptive to the pervasively transformative. Can one compare, among institutions, how this process takes place and what factors influence the patterns of accommodation? Theories of organizational structure shed light on which factors lead international broadcasters to which path. This article considers U.S. international broadcasting as a model to tease out some of these factors, among them organizational complexity, political influence, and control and contradictions embedded in institutional purpose. In this scenario, technological adaptation can mask a critical need to address institutional transformation.
The final, definitive version of this article has been published in the Journal, The ANNALS of the American Academy of Political and Social Science, Vol 616/No 1, 2008, © SAGE Publications, Inc., 2008, by SAGE Publications, Inc. at the The ANNALS of the American Academy of Political and Social Science page: http://ann.sagepub.com/ on SAGE Journals Online: http://online.sagepub.com/
public diplomacy, international broadcasting, discourse analysis, Radio Free Europe, BBC World Service, Internet, new technologies
Price, M. E., Haas, S., & Margolin, D. (2008). New Technologies and International Broadcasting: Reflections on Adaptations and Transformations. The ANNALS of the American Academy of Political and Social Science, 616 (1), 150-172. https://doi.org/10.1177/0002716207312033
Date Posted: 02 February 2010
This document has been peer reviewed.