Departmental Papers (ASC)

Document Type

Book Chapter

Date of this Version

2008

Publication Source

The Price of Plurality: Choice, Diversity and Broadcasting Institutions in the Digital Age

Start Page

190

Last Page

196

Abstract

Achieving pubilc service pluralism in the Unites States context is so idiosyncratic, so much a product of particular historic and governmental developments, that it is diffi cult to draw lessons that are useful for the United Kingdom. The differences are rooted in the distinct (1) role of federally licensed commercial stations; (2) expectations about the contributions of public broadcasting to pluralism in program offerings; and (3) structures of public broadcasting. In this brief essay, we try to show what aspects of pluralism and diversity are valued in the very special case of US media policy and how the idea of public service plays out at a time when an increasingly fractionated society faces a fractionated array of media offerings.

Copyright/Permission Statement

Copyright is maintained by the individual authors.

Keywords

public television, media policy, public broadcasting

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Date Posted: 04 November 2009