Departmental Papers (ASC)
Document Type
Journal Article
Date of this Version
November 2007
Abstract
How do Americans acquire the impression that their political foes have some understandable basis for their views, and thus represent a legitimate opposition? How do they come to believe that reasonable people may disagree on any given political controversy? Given that few people talk regularly to those of opposing perspectives, some theorize that mass media, and television in particular, serve as an important source of exposure to the rationales for oppositional views. A series of experimental studies suggests that television does, indeed, have the capacity to encourage greater awareness of oppositional perspectives. However, common characteristics of televised political discourse—–incivility and close-up camera perspectives—–cause audiences to view oppositional perspectives as less legitimate than they would have otherwise. I discuss the broader implications of these findings for assessments of the impact of television on the political process, and for the perspective that televised political discourse provides on oppositional political views.
Date Posted: 27 October 2008
This document has been peer reviewed.
Comments
Copyright Cambridge University Press. Reprinted from American Political Science Review, Volume 101, Issue 4, November 2007, pages 621-635
Publisher URL: http://dx.doi.org/10.1017.S000305540707044X