Departmental Papers (ASC)

Document Type

Journal Article

Date of this Version

1-1-2005

Publication Source

Critical Studies in Media Communication

Volume

23

Issue

2

Start Page

131

Last Page

151

DOI

10.1080/07393180600714505

Abstract

This paper moves beyond a conventional critique of Bravo's popular makeover show Queer Eye for the Straight Guy that focuses on gay stereotyping to consider how the show puts gay cultural expertise to work to reform a heterosexual masculinity that is compatible with the neoliberal moment. By analyzing 40 episodes of the show, in addition to a number of related texts, the author considers the newly public acknowledgement of gay taste and consumer expertise; the "crisis of masculinity" that requires that heterosexual men must now attend to their relationships, image, and domestic habitus; and the remaking of the straight guy into not only an improved romantic partner - the metrosexual - but a more flexible, employable worker. The author concludes by considering how camp deconstructs some of Queer Eye's most heteronormative aims, even while leaving its class and consumption rationales intact.

Copyright/Permission Statement

This is an Author's Accepted Manuscript of an article published in Critical Studies in Media Communication, 2006, © Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/07393180600714505.

Keywords

Queer Eye for the Straight Guy, metrosexual, neoliberal, neoliberalism, gay, lesbian, bisexual, transgender, camp, reality television

Share

COinS
 

Date Posted: 24 April 2008

This document has been peer reviewed.