Departmental Papers (ASC)

Document Type

Journal Article

Date of this Version

January 2003


Postprint version. Published in Communication Theory, Volume 13, Issue 2, 2003, pages 160-163.
Publisher URL:


The articles published in this symposium make contributions to an increased understanding of the theoretical bases for communication campaigns. They add to a growing literature that aims to move communication campaigns from a formulaic craft to a theory-driven, but practical, endeavor (Hornik, 2002a; Rice & Atkin, 2001; Zaller, 1992).



Date Posted: 03 April 2008

This document has been peer reviewed.