Date of this Version
The articles published in this symposium make contributions to an increased understanding of the theoretical bases for communication campaigns. They add to a growing literature that aims to move communication campaigns from a formulaic craft to a theory-driven, but practical, endeavor (Hornik, 2002a; Rice & Atkin, 2001; Zaller, 1992).
This is the accepted version of the article which has been published in final form at http://dx.doi.org/10.1111/j.1468-2885.2003.tb00286.x.
Cappella, J. N. (2003). Editor's Introduction: Theoretical Approaches to Communication Campaigns. Communication Theory, 13 (2), 160-163. http://dx.doi.org/10.1111/j.1468-2885.2003.tb00286.x
Date Posted: 03 April 2008
This document has been peer reviewed.