Departmental Papers (ASC)
Document Type
Journal Article
Date of this Version
January 2003
Abstract
The articles published in this symposium make contributions to an increased understanding of the theoretical bases for communication campaigns. They add to a growing literature that aims to move communication campaigns from a formulaic craft to a theory-driven, but practical, endeavor (Hornik, 2002a; Rice & Atkin, 2001; Zaller, 1992).
COinS
Date Posted: 03 April 2008
This document has been peer reviewed.
Comments
Postprint version. Published in Communication Theory, Volume 13, Issue 2, 2003, pages 160-163.
Publisher URL: http://dx.doi.org/10.1111/j.1468-2885.2003.tb00286.x