Date of this Version
The articles published in this symposium make contributions to an increased understanding of the theoretical bases for communication campaigns. They add to a growing literature that aims to move communication campaigns from a formulaic craft to a theory-driven, but practical, endeavor (Hornik, 2002a; Rice & Atkin, 2001; Zaller, 1992).
Date Posted: 03 April 2008
This document has been peer reviewed.